Growing up in a Pakistani-American household I was surrounded by traditional outfits and was curious as to why I could never find certain embroidery and embellishment techniques incorporated into contemporary western clothing – something I saw as beautiful and desirable across design cultures. After studying abroad in Delhi for 6 months and focusing my efforts … Continue reading Project Sina–T-Shirts embroidered in Pakistan
Tag: marketing
Packaging Bollywood for Downunder–The Zaishu story
In February 2006 I flew to India from Australia with camera man Mike Crowhurst, production manager Shalu Sood and my father Ken Butler to embark on a one month community art / design project that I had dreamt up the year before. My task was to see if it was possible to generate employment for … Continue reading Packaging Bollywood for Downunder–The Zaishu story